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Releases
CSM Worldwide and Saphran Partner to Offer Unique
Planning Software
for Automotive Suppliers
Farmington Hills, Michigan, May 12, 2004 - CSM Worldwide
Inc., the leading provider of automotive market intelligence and forecasting,
has partnered with Saphran, experts in strategic-planning software,
to develop and provide CSM customers with new software powered by CSM’s
comprehensive global data. The unique programs will allow automotive
suppliers to optimize profitability by improving the processes of business
forecasting, costing and quoting, and cost planning throughout the
entire life cycle of a supplier’s product portfolio.
The software the two companies developed, Saphran PartBase™ Forecast
Manager powered by CSM Worldwide, greatly enhances an automotive supplier’s
ability to make critical business decisions and plan for future business
opportunities and risks. At most auto suppliers, several different
systems are used to support the various stages of a product’s
life cycle, from target and quote opportunities to awarded business
and current production.
PartBase Forecast
Manager enables executives to analyze any facet of their book of business
against multiple market scenarios. This in turn empowers executives
to make data-driven, strategic decisions regarding capital investment,
product mix, profit planning, target customers, and markets and outsourcing.
According to CSM President and CEO Craig Cather, “Information
must be actionable. PartBase Forecast
Manager is a tool that allows auto suppliers to analyze their business
at a very granular and aggregate level for timely, well-informed decision
making.
“Saphran has proven to be a strong partner in this effort,” continued
Cather. “Not only do they possess a best-in-class approach to
software development, but their team consists of many automotive veterans
who understand the complexities of operating an automotive supplier
company.”
Saphran’s contribution to PartBase Forecast
Manager is providing a comprehensive set of standardized tools, tailored
to the requirements of the automotive supplier industry, that effectively
identify opportunities to improve profitability.
“PartBase Forecast
Manager leverages all the information that already exists in supplier’s
organizations, plus the data that suppliers had but couldn’t
effectively incorporate in their forecasting methodology,” said
Mike Mansfield, Saphran’s
president.
A full product version of PartBase™ Forecast
Manager will be launched at the end of June 2004. For information and
a demonstration, contact John Brennan at CSM Worldwide, 248.380.9000,
or johnbrennan@csmauto.com.
CSM Worldwide www.csmauto.com
supports more than 350 of the world's top automakers, suppliers and
financial organizations with market intelligence and forecasting services.
With corporate offices in metro Detroit, CSM Worldwide covers the global
automotive environment from London, Frankfurt, Tokyo, Sao Paulo, Singapore,
Shanghai, Bangalore, and Budapest.
Saphran www.saphran.com provides
automotive suppliers with comprehensive tools tailored to the hyper-competitive
automotive industry. Founded in 2001, Ann Arbor, Mich.-based Saphran
provides a suite of software solutions with advanced forecasting, costing
and quoting, and cost planning functionality, incorporating improved
workflow collaboration along with new levels of data integration and
accuracy.
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